On the Contrary: How to Think about Climate Communication

Dr. Jay Odenbaugh (associate professor of philosophy at Lewis & Clark College) discusses psychological issues concerning American opinion on the topic of climate control, the relevance or irrelevance of scientific literacy to climate skepticism, and the role of affect and cognitive biases in environmental decision-making. He considers climate communication and how we might most effectively motivate pro-environmental behavior and beliefs. The discussion ends with a case study for persuading individuals on both sides of the political aisle for taking global climate change seriously.